You are here: Home » Resources » For Publishers » The Market » Sending Occasions

Sending Occasions

The greeting card industry uses its own terminolgy to define card sending occasions and styles of cards. This section explains the main occasions and some of the category titles used in the Henries awards.

Spring Seasons
Spring Seasons sending occasions comprise Valentine's Day, Mother's Day, Father's Day and Easter. Falling on 14 February, Valentine's Day is first of the Spring Seasons events and the only fixed Spring Seasons date. The rest are all moveable dates as seen below.

Spring Seasons - Moveable Dates

         Occasion        2016        2017        2018
Mother's Day 6 March 26 March 11 March
Easter Day 27 March 16 April 1 April
Father's Day 19 June 18 June 17 June

Everyday
Everyday cards are cards for events that can happen on any day of the year. Everyday is generally divided into Birthday/Blank and Ages, Relations and Occasions.

Ages are birthday cards for specific ages and are divided into children's ages (often ages 1-5 younger ages and 6 -10 with different designs for girls and boys) and adult milestone ages, 18, 21 30, 40, 50 etc.

Everyday occasions include titles such as Congratulations, Christening, Engagement, Get Well, New Baby (Girl, Boy), New Home, New Job, Sorry You Are Leaving, Sympathy, Thank You, Thinking of You, Wedding, Wedding Anniversary.

Relations cards are birthday cards for family relations, such as Mother (Mum), Father (Dad), Brother, Sister, Grandmother, Grandfather, Auntie, Uncle, Nephew, Niece etc.

Christmas
Christmas is divided into Christmas counter cards, also known as Christmas singles (sold individually) and Christmas Boxes or Packs, which are packs or boxes of multiple Christmas cards.

Wedding Anniversaries
1st Paper
2nd Cotton
3rd Leather or muslin
4th Fruit, flowers or silk
5th Wood
6th Iron or Sugar
7th Copper or Wool
8th Electrical or Bronze
9th Pottery or Willow
10th Tin or Aluminium
11th Steel
12th Linen or Silk
13th Lace
14th Ivory
15th Crystal
20th China
25th Silver
30th Pearl
35th Coral or Jade
40th Ruby
45th Sapphire
50th Gold
60th Diamond

Definitions of some of the Henries Awards Card Categories

Cute
These are card designs that are for adults (not children) that make you go ‘aahh’. They are sweet and adorable illustrated or photographic images that can be animals, children or just really cute characters that pull on your heart-strings.

Contemporary Trend Cards
Design-led, modern card designs, that can have photographic elements, but are mainly graphic and usually led by or inspired by contemporary culture.

Wholesale Cards
Greeting cards sold into retail via wholesalers or cash & carries.

Traditional Words & Sentiments Cards
Word and font-based cards that pull on the heart-strings with the sentiments they convey.

Contemporary Words & Sentiments Cards
Succinct word and font-based cards that pull on the heart-strings with the sentiments they convey.