Dos and Dont’s
The do's and don'ts of greeting card design
- Do your homework. A little time spent researching the market will save you a lot of time, money and frustration in the long run.
- Do ring up the company prior to sending copies of your designs to check whether they accept freelance work and to find out to whom they should be addressed.
- Do remember that few greeting card display racks show each card in its entirety. Remember to ensure that some of the design 'action' appears in the top half.
- Do remember that most wholesale designs will need to include a caption - or space for one
- Do present your work well.
- Do send 10 to 15 examples of your work, preferably as jpeg or pdf files at a decent resolution.
- Do provide links to your website and blog.
- Do put your name and address on the back of every hard copy design.
- Do enclose an SAE if you wish your work to be returned. Please make sure this is large enough and has enough postage on it to take your samples.
- Do agree how you will be paid.
- Don't ever send original hard copies.
- Don't waste your time sending a long letter of introduction. It invariably will not be read.
- Don’t send very large files as email attachments.
- Don't sell two publishers similar designs. A bad reputation will follow you around.
- Don’t badger the publisher immediately after submitting work
- Don't take rejection personally.