This article from PG's sister magazine PG&H discusses online sales from a retailer perspective.
What do you do when a supplier that is a staple of your business starts competing with your shop via a direct website - and even worse, undercuts you? With a growing number of companies effectively going head to head with their retail stockists, where does it leave independent gift shops?
The GCA is a member of the Trade Associaton Forum. The Forum encourages the development and sharing of best practice among UK trade associations and promotes the role of effective trade associations to government, industry and the wider public.
Pepper Digital designed and developed the GCA website, and offer a range of Internet services including website design, ecommerce solutions, content management systems, Flash websites and email marketing.