This is the showcase of new ranges, which is in every copy of Progressive Greetings, the GCA’s official magazine. This is free publicity. A new card range from six publishers is featured on each page with around 50 words of text about each range. Each time you release a new range it is good idea to send in information about it - there are no guarantees that it will go in - but it certainly won’t if we don’t know about it!
GCA Members receive email reminders for the trade fairs issues or when there are spaces in this section to fill.
NB Innovations is purely focused on the product, not the company. The best way to send the information is to email a paragraph of approximately 50 words covering the list below and a high resolution jpeg image – the text certainly doesn’t need to be perfect as it will be rewritten to suit house style.
- Company name and sales telephone number!
- Name of range
- Number of designs in the range and size of the cards
- Anything you would like to be mentioned about it - what make the range special and different, subject matter, occasions covered, artists’ names, special finishes.
- Colour of envelopes, whether they are individually cello wrapped
- Hall and Stand number at trade fair, when applicable
Trade Fair Issues:
January – Top Drawer Spring
February – Spring Fair
May - Top Drawer Pulse (Summer)
July – Harrogate Home & Gift
September – Autumn Fair and Top Drawer Autumn
Images
- These need to be high resolution - at least 300dpi, and sent as a tiff, j-peg or pdf.
- By email (we have broadband) or on disk or actual card samples
- We can only feature one image from each publisher, but please include a few examples. We can scan from mock-ups if necessary.
Your information needs to be received at least a month in advance of the issue being published.
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