Thinking of You Week - time to get cracking!
Thinking of You Week 2016 is coming up soon and we've been busy! We're keen for everyone to be involved – and the great news it's really easy!
The new Thinking of You Week toolkit is live!
Every layer of the industry is involved (see below!) and major retailers such as Paperchase and Clintons are already planning their ToYW displays.
We need your help to promote the event to the independents – we want every retailer in every high street flying the Thinking of You Week flag!
Promoting at the trade fairs
All the trade fairs are now promoting this event in the lead up and at the shows. So if you're exhibiting at Harrogate Home and Gift (have you seen ToYW in the show preview?!), Autumn Fair or Top Drawer, how about dedicating a part of your stand to a ToYW display pulling together your best selling everyday occasions cards?
Sharon Little, GCA CEO, will be officially launching the week giving talk at Top Drawer's PaperFest and there will be special Thinking of You Week displays of exhibitors' cards at both Autumn Fair and Top Drawer.
Please also use your e-shots to retailers to help publicise the event and nearer the time get busy with the social media!
The new ToYW toolkit comprises lots of lovely branded downloads, ideas and inspiration for publishers and retailers to get involved.
We're also in the final stages of developing a special dedicated Thinking of You week website!
Sending flyers in your deliveries
Our lovely new retailer flyers have already been printed free of charge by our printer members and are ready to be sent in your card deliveries into retail throughout July, August and September. Our warehousing members are also packing these with every order too!
If you work with any of these printers, just contact them for your retailer flyers: Digital Colour Services, Hello Cards, Graphite Creative, Johnsons of Nantwich, Loxleys, The Imaging Centre, The Sherwood Press and Windles.
If you work with any of these warehousing companies, please confirm with them that you are happy for the retailer flyer to be put in all your deliveries into retail: 2WL, JBH, LB Warehousing, My Pack Company and Pack It In.
A huge thank to our dream team of brilliant printer and warehousing members for their help in this!
Here's to Thinking of You Week 2016! Bring it on!