The New Thinking of You Week Toolkit is Live!
Thinking of You Week is special week (25 September – 1 October 2017) that promotes the benefits of greeting card sending by creating a massive greeting card wave of happiness to remind everyone how special it feels to receive handwritten cards.
How do we do this? By the whole industry joining in, sending cards, promoting in retail displays; creating charity, schools and community events across the country; and of course posting and tweeting like crazy!
The Thinking of You Week website has been updated with gorgeous new free branding and POS Toolkit, including posters, handouts and flyers – as well as our big long list of local press contacts for you to help promote your initiative or event!
There also are lots of lovely ideas, articles, inspirational stories and coverage of successful ToYW initiatives by retailers and publishers from previous years.
Our brilliant printer members are taking part by printing the flyers free of charge their publisher customers, who can send these in deliveries to retailers in the lead up to the event! Printers taking part are: Digital Colour Services, Graphite Creative, Hello Cards, Johnsons, Loxleys, The Imaging Centre, The Sherwood Press or Windles. LB Warehousing and 2WL are also helping out by sending the flyers in their retail deliveries.
Royal Mail is also giving us a special ToYW stamp cancellation mark which will be printed on all stamped post during the week – six million items a day!
Huge thanks go to everyone for their fantastic contributions!
And a huge thank you goes to Miki Rose courtesy of the Great British Card Company for designing the gorgeous artwork for us! As well as to GCA Council Member Raj Arora of Davora for all his hard work on the ToYW website!
What a great community we have!