Latest Figures from the GCA Market Report 2017
The latest GCA Market Report shows that in 2016 the UK public spent more on greeting cards than ever before – taking the market value up to a value of £1.75 billion.
The report, which covers sales January - December 2016, is the only research based on actual retail sales figures, with data confidentially submitted by UK publishers to market analysts Ebiquity.
The total retail value of single cards sales in the UK stood at over £1.526bn in 2016.
Everyday cards are now worth £1.178.8bn an increase of £28.7m from 2015, with sales of ages, occasions and relations showing the greatest growth to £680.6m.
Nearly 100 million Christmas single cards were sold, bringing the total for the Christmas card market to one billion cards sold in the UK.
In addition, an estimated 900m Christmas cards were sold in boxes and packs worth around £230m, as well as millions of cards bought from online operators, such as Moonpig.
The vast majority of greeting cards are still bought in bricks and mortar stores, rather than online and they remain an important, highly-profitable product for all manner of retailers, being sold in one in six retail outlets.
GCA Members can access the report without additional cost from the Members' Library by logging in to the Members Area.
The report is available to outside bodies at a cost of £750+VAT.