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Greeting Cards Illuminate The Design Museum

Giant images of 130 card designs were projected throughout and onto the Design Museum building earlier this month, with images supplied by over 100 GCA members.

The images all had one thing in common – interesting use of fonts and typography, as the event was Font Night, an evening of talks and workshops to celebrate the opening of the museum’s latest exhibition, Wim Crouwel: A graphic odyssey.

The greeting card element was further enhanced by a talk on the emotional impact of fonts by Mike Burgin, greeting card font and lettering expert, who has worked in the industry for over 25 years, formerly with Hallmark and now with The Great British Card Company. This was one of three talks on different aspects of the power of fonts at this event.

Sharon Little, GCA CEO, who organised the member’s participation in the event said “This is a great example of what the GCA does best! I’m so thrilled that Mike was able to talk and that so many members were able to take part at short notice.

Over 100 members submitted designs for the projections at two days notice. There was a real buzz on the night, as the museum was packed. What better publicity for publishers and our industry than to have card designs projected onto the museum building which is right next to Tower Bridge?”