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#cardtokeep campaign: harnessing the emotional power of greeting cards!

We have had a fantastic response from the BBC to our #cardtokeep campaign. This morning we have had interviews, on the morning shows, at 9 radio stations: BBC Radio Wiltshire, BBC Radio Norfolk, BBC Radio Cornwall, BBC Radio Hereford and Worcester, BBC Radio Leicester, BBC Radio Cumbria, BBC Radio Merseyside, BBC Radio Shropshire, BBC Radio Tees. Details of the campaign are below. The full press release is available in the Members Library for GCA Members to use, with their local press to generate additional PR on the back of the campaign

#cardtokeep campaign: harnessing the emotional power of greeting cards!

-  The GCA, celebrating its 100th anniversary this year, wants to hear stories about sending and receiving greeting cards – from birthday and Christmas cards from late parents or grandparents to the first card your 30-something son or daughter sent you as a child!

-  In this digital age, the GCA wants to champion the important role greeting cards play in all our lives – from a nation that sends more cards than any other

-  Someone might still have birthday or Christmas cards they received from their late parents or grandparents or treasured cards sent to relatives during times of war. Or a Valentine’s Card from that oh-so- secret admirer!

-  People can upload their cards to the GCA Instagram (@gca_uk) using the hashtag #cardtokeep or via email With their agreement, some of the stories and cards will be shared, the website for the GCA’s annualinitiative designed to inspire people to create a wave of love, caring and happiness by sending greeting cards to different people during the week.