You are here: Home » Members directory

Is It Art?

Recognising significant change is likely in the greetings card industry IS IT ART? has identified an opportunity whereby there would be a growing need for UK & overseas publisher based companies to find a more efficient way to bring its product to market.

Is It Art ? position

To maximise this opportunity, IIA offers a fully employed sales team, supported by central head office back up for the client.
IIA does not publish any products under its own name, instead exclusively devoting its time to the promotion & sales of its clients products. IIA does in certain circumstances print & manufacture under license however the the branding of the product always remains that of the client company.

Distribution support

IIA's chosen route with all publishers is to ultimately become either exclusive distributor or licensee (where required) to all or parts of the UK / European market place, specifically in the area of specialist greeting card retail supply (DTR).

To this end we offer central warehouse facilities, process orders through a comprehensive customer service dept, supported by the 'Card Manager' software system, offering full planogram & EDI facilities, we collect our own receivables & provide all after sales support.

Distribution channels

IIA have built up a customer base in the UK of over 3,000 retail stores, from blue chip retailers such as Clinton Cards, Birthdays, WHSmith, to regional groups, plus most notable quality independent stores.

We are also a highly rated supplier to national buying groups such as Cardigans (1000 members), Plus we are also a supplier to other buying groups Bridewell, Gainsmore, & Link.

Beyond UK distribution IIA also sells publisher products either physically or under license arrangements to International markets including: Ireland, Netherlands, Sweden, Australia, Africa & the Middle East

We currently act to exclusive markets on behalf of top greeting card publishers, Blue Mountain Arts, Emotional Rescue, The Art Group, Gemma International, Danilo Promotions, Portico Designs, Golden Bear, Olympic 2012 products, The Wallet Card co others (not all listed).

Emscote Mill, Wharf Street, Warwick, Warwickshire, West Midlands, CV34 5LB, United Kingdom

01926 747900

Trend and Graphic