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Card and Gift Network
Card & Gift Network's mission is to help greetings and giftware companies utilise the online world to grow their business.
The website was founded by Charlotte Biggs, a digital marketer with 9 years of experience promoting the greetings and giftware industry online. For 6 years before starting Card & Gift Network, Charlotte worked for an independent greeting & giftware publisher.
Her experience working in the industry, combined with her knowledge of digital marketing and eCommerce makes her uniquely suited to helping greetings and giftware businesses make the most of the online world.
"Charlotte’s knowledge, enthusiasm and unselfish support have been much appreciated since we started out designing and making greeting cards. Having someone like Charlotte ‘flying the flag’ for independent companies in the highly competitive card and gift market has given us the opportunity to reach retailers and consumers through her network site which we would have never been able to do". Lewis Tydeman, The Avant Card Company.
"Being an Independent designer in the greeting card marketplace is like being a tiny fish in an enormous pond and getting noticed is no easy task. I was delighted when Charlotte accepted my submission to be featured on Card & Gift Network not only for the chance to get exposure but also because of the quality of the products she selects". Julie Ashworth, Yoojoo Cards.
BUSINESS TO BUSINESS (B2B)
Launched in 2009, the Card & Gift Network site comprises blog, trade directory, business hub and online community.
Through publishing, teaching and consulting we help greetings and giftware businesses reach new audiences and find new customers online.
A platform to showcase products, the blog publishes features every week highlighting ‘New & Notable’ greetings cards, giftware and stationery. Via “best of” features, industry interviews and trade show previews we also promote the businesses behind our industry’s most exciting products.
The website reaches an average of 60,587 unique visitors per month and the blog is one of the most popular sections on the site; pulling in buyers from across the world.
Taking part in the ‘New & Notable’ features is easy and free to all. Full details of how to participate can be found on the website’s ‘Get Featured’ page.
The Trade Directory - New for Summer 2018
The newly launched Trade Directory is a space for greetings & giftware companies and their suppliers to promote their business long term.
Complimenting the short-term promotion offered by the blog, the Trade Directory helps businesses build up awareness for their brand and products.
Harnessing the power of a “perpetual promotion” model the directory allows businesses to create an online profile that can be regularly updated to attract more customers, while building “know, like and trust” values.
The directory offers 3 levels of “Promotion Package” which gives businesses the chance to be featured in different areas of the site including business listings, event listings and special offer listings.
Aiming to be accessible to all (even those just starting out in the industry), businesses can add themselves to the directory for as little as £39 per year.
For more information on the Trade Directory please visit…
The Business Hub
Card & Gift Network’s Business Hub provides tips and resources to help businesses use the online world more effectively.
Subjects covered include digital marketing, blogging, email, paid advertising, public relations, search engine optimisation, social media and eCommerce.
Business Hub resources are free to all and new resources are added every week.
Our community of members receives regular updates showcasing promotional opportunities and resources to help their business grow.
Joining our online community of designers, makers, retailers and suppliers is free and easy.
To find out more visit:
The Network mailing list is the first to hear about new opportunities and features, such as…
**NEW FOR 2019** Card & Gift Network will be introducing "Marketing Lab”, a new members area of the site which will provide step-by-step training courses and group mentoring.
BUSINESS TO CONSUMER (B2C)
New for Christmas 2018, Card & Gift Network is proud to introduce a consumer-facing sister site, The Online Gift Guide, www.theonlinegiftguide.com
Utilising the same “perpetual promotion” model as our trade directory, The Online Gift Guide enables greetings and giftware businesses to reach consumers directly; adding a new revenue stream to their business.
The Online Gift Guide comprises 4 types of listing, which help businesses reach potential customers in unique, appealing ways.
The listing types are business, event, offer and product.
Product listings last a minimum of 30 days and showcase an individual greeting or giftware product. These listings are free to post.
Business, event and offer listings give long-term promotion, lasting as long as required. These listings are available via 3 annual promotion packages, with prices starting at £39 per year.
For more information on the Trade Directory please visit…
Christmas Gift Guide Magazine
Alongside the main website, The Online Gift Guide will also produce a Christmas Gift Guide Magazine.
The online magazine will feature “clickable” images for purchasing directly from the featured business.
First tested in 2017, the Christmas Gift Guide magazine featured over 100 gift ideas, 70+ promotional offers and reached over a quarter of a million holiday shoppers. With the 2018 magazine, the aim is to go bigger and better!
This year the Gift Guide magazine will include
>> Themed shopping guides showcasing individual products.
>> Paid advertising opportunities (1/4 page, 1/2 page and full page ad spaces).
>> A directory of free advertising spots (1/9th-page spaces).
>> Just a Card week features highlighting independents greetings & giftware business
>> A series of giveaways providing enhanced promotion for participating brands.
Full information on how to participate in the Christmas Gift Guide Magazine will be unveiled in October.
GREETING CARD ASSOCIATION OFFER
In partnership with the Greeting Card Association, Card & Gift Network is happy to offer GCA members 30% off any promotional package in Card & Gift Network’s trade directory or The Online Gift Guide’s consumer-facing directory.
The directories offer you the chance to get in front of a pre-built audience of targeted buyers. There’s no algorithms to learn and you won’t be charged a penny in commission for any sales you make.
Whether you choose a standard business listing or opt for more exposure with an advanced or premium listing, the directories are specially designed to give your business “perpetual promotion” that is actively working to reach new audiences 24/7.
Your listings can be updated as often as you like at no extra cost; ensuring your promotion is always relevant, all year round.
To find out more about how the directories can help your business reach more people online and to claim your GCA EXCLUSIVE discount code go to:
& add your name and email address.
Alternatively, you can email Charlotte directly at email@example.com for more information.
c/o Charlotte Biggs, LCB Depot, 31 Rutland Street, Leicester, East Midlands, LE1 1RE, United Kingdom