There are over seventy different occasions to write for. When writing for a particular occasion, the copy must be appropriate to that sending situation. Label your work with the sending occasion - even though your writing may make perfect sense to you, it may not to someone else!
Research is important, there is no point in sending a punchline to a publisher who is looking for an eight-line verse for Mother's Day.
Ask yourself, prior to submission, whether your work is like anything you have ever read before. If you can honestly say 'no', you may be on to a winner! Writing for greeting cards is highly specialised. What you write must be original and unique to you, whilst still remaining appropriate to the sending situation and the house style of your chosen publisher.
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