Printing
The greeting card industry is served by a number of specialist printing companies who offer not just printing but also a 'one stop shop' for finishing (eg. foiling or adding glitter) supplying envelopes and cello wrapping.
There are three types of printing to choose from:
- Lithography - offering the traditional four colour process with large print runs
- Hexachrome - a six colour process producing a much larger range of brighter colours and
- Digital - more expensive in terms of unit cost, but ideally suited to short runs. Some will print on demand, so you do not have to invest in stock up front.
Pantone colours
If you have created designs on computer, the standard four-colour process should not be relied upon to match solid blocks of colour with your pantone references. If working with a litho printer, it is an idea to ask for a 'wet proof', which will show you how all the colours print up. It may be necessary to use a 'special' colour, where the printer lays a special ink of the colour specified. Remember also that different boards will react differently to the printing process.
However we do strongly suggest that, initially, you should work with a digital printer, especially one which will print on demand, and print small quantities of cards, rather than going for a full lithographic run of thousands. This will give you the flexibility to change your ranges, save you money and storage space. Regard this run as market research to find out which of the cards are most likely to sell well and which are the duds! Obtain quotes from several printers and ask for samples. Always consult your printers, visit them and build up a good working relationship with them.
The GCA has a list of specialist suppliers we can email to anyone interested. Email Sharon Little at gca@max-publishing.co.uk
