The greeting card industry is served by a number of specialist printing companies who offer not just printing but also a 'one stop shop' for finishing (eg. foiling or adding glitter) supplying envelopes and cello wrapping.
There are three types of printing to choose from:
- Lithography - offering the traditional four colour process
- Hexachrome - a six colour process producing a much larger range of brighter colours and
- Digital - more expensive, but ideally suited to short runs.
Pantone colours
If you have created designs on computer, the standard four-colour process should not be relied upon to match solid blocks of colour with your pantone references. It is an idea to ask for a 'wet proof', which will show you how all the colours print up. It may be necessary to use a 'special' colour, where the printer lays a special ink of the colour specified. Remember also that different boards will react differently to the printing process.
We do strongly suggest that, intially, you should have small runs of cards printed digitally, rather than going for a full lithographic run of thousands of cards. This will save you money and storage space. Regard this run as market research to find out which of the cards are most likely to sell well and which are the duds! Obtain quotes from several printers and ask for samples. Always consult your printers, visit them and build up a good working relationship with them.
More advice and lists of suppliers of printing, board and paper, finishing, bagging, warehousing and distribution can be found in the Trade Source Book, a Progressive Greetings supplement (this also comes as part of the GCA's members joining pack).
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