Do's and Don'ts

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Dos

• Do your homework. A little time spent researching the market will save you a lot of time, money and frustration in the long run.
• Do ring up the company prior to sending copies of your designs to check whether they accept freelance work and to find out to whom they should be addressed.
• Do remember that few greeting card display racks show each card in its entirety. Remember to ensure that some of the design 'action' appears in the top half.
• Do remember that most wholesale designs will need to include a caption - or space for one
• Do present your work well and meet your deadline. Remember, news travels fast in the industry.
• Do put your name and address on the back of every design.
• Do enclose an SAE if you want your work returned. Please make sure this is large enough and has enough postage on it to take your samples.
• Do agree how you will be paid.

Don'ts

• Don't ever send originals.
• Don't waste your time sending a long letter of introduction. It invariably will not be read.
• Don't sell two publishers similar designs. A bad reputation will follow you around.
• Don't take rejection personally.

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