The first step is to establish whether the publisher accepts work from freelance artists and their requirements for an artist's submission.
It is always better to send several examples of your work to show the breadth of your artistic skills. Some publishers prefer to see finished designs while others are happy with well-presented sketches. The publisher is usually looking for a distinctive style, creative thinking, market awareness and professionalism. If he likes your style he may bear you in mind when commissioning new ranges.
The golden rule is to never send originals. Instead send photocopies, laser copies or photographs. It is a good idea to include at least one design in colour to aid visualisation for the publisher.
Remember that publishers work a long way in advance. Christmas ranges for example are launched to the retailers in January; Spring Seasons ranges (Valentine's Day, Mother's Day, Easter and Father's Day) are generally launched in June/July. Development of a range may take up to six months prior to launching.
When Interest Is Shown
Some publishers respond to post from artists straight away while others prefer to deal with a pile of artists' submissions on a monthly basis. Do not be disheartened if you hear nothing for a few weeks.
When a publisher does contact you, it may be to request more submissions on a specific design style or of a specific character. This speculative development work is usually carried out free of charge.
A publisher interested in buying your artwork will then issue you with a contract. This may cover aspects such as: the terms of payment; rights of usage of the design (eg. is it just for greeting cards or will it include gift wrap, stationery?); territory of usage (most publishers these days will want worldwide rights), ownership of copyright or license period.
The Association of Illustrators is a membership organisation providing professional support and advice for illustrators. They publish Rights: the Illustrators Guide to Professional Practice which contains detailed sections on copyright, contracts, licenses, terms and conditions etc which is strongly recommended. Contact tel: 020 7613 1467
Print this page
