Production Process

The final working drawings are handed over to the printer who will pass the graphics to the colour plate maker to separate and reproduce in readiness for printing. The drawings of the cut out shapes (Cutter Guides) will go to the Die Maker who will make the cutting Die Forme (a series of rules, sharp for cutting, blunt for creasing, set in a wooden block).

A blank cut out proof is provided for checking against the original drawings.

These two processes are combined on the printing press, with the colours applied first and the cut out achieved by setting the 'Die' above the printed sheet and pressing down repeatedly during the print run, cutting and creasing simultaneously.

The first run may be checked on the machine before sending off to the assemblers, who will then put together each unit following the assembly instructions provided. If the design is of one piece with minimal folds to be made the printer may be able to organise automatic or hand assembly at the end of the production line.

Time Scale

Design concept to Prototype - this can vary depending on the type and style of design required:
- a simple proven design based on an existing structure 1 - 2 weeks
- a new development that will not have been seen before 3 - 12 weeks
Prototype to Finished Working Drawings 2 - 4 weeks
Finished Working Drawings to Final Print 2 - 6 weeks
Final Print to Assembled Product 1 - 2 weeks
Assembled Product to shops
(dependent on selling-in via store buyers)
2 - 6 weeks

About the Author

As a child, Lyn Hourahine loved building models and the Art and Technology departments at his school, in Newport, were his favourite places. He developed his 3-D interests at Art and Design college and, after working in several design studios, set up his own design practice to specialise in the craft of paper engineered product design. His creations include greeting cards that explode, rotate, swing and rock.

Print this page

Members Login




Latest News

Charity Christmas Cards on the Today Programme

UK Charities’ Plea: Keep Buying Charity Christmas Cards

An estimated £50 million is generated for hundreds of good causes every year

A dramatic appeal has been made by charities for the public to keep up the great British tradition of buying charity Christmas cards.
Read more...
27.10.2009

Ladder Club Seminar
The Ladder Club one day crash course in greeting card publishing is a must for any would-be publisher. The sell out seminar was held in Westcliffe on Sea in Essex on 23 October. If you are interested in attending next year's seminar contact Pauline or Trudi on 01702 480 180 or email waiteandtaitbakery@hotmail.com for further details.
01.10.2009

GCA AGM 22 October 2009
The full report of the GCA AGM 2009, held at the Victoria and Albert Museum, is now live in the member's area of this website. Keynote speakers included Helen Alexander, President of the CBI, Chris Dyson of Cardgains and Elizabeth Beroud, Royal Mail's new head of Social Mail.
23.09.2009

GCA Market Report 2009
The first ever GCA Greeting Card Market Report, covering all the major sending occasions, is now available to download in the Members Resources area.
23.09.2009