About The GCA
What we are and what we do
The GCA is a fast growing and proactive trade association devoted to representing, promoting and protecting the greeting card industry. Membership provides tangible benefits and is open to all UK greeting card publishers, large and small.
In the resources section of this site there is a lot of free specialist industry information for publishers, the press, artists and writers, students and the general public.
The GCA works closely with its official magazine, Progressive Greetings Worldwide and there are regular opportunities for members and their products to gain publicity.
How is the GCA run?
The GCA is owned by its membership and run on a not for profit basis. Its policy and direction is decided by an elected Council of eighteen members. Two general secretaries oversee the running of the association: Warren Lomax and Jacqueline Brown of Max Publishing, publishers of Progressive Greetings. The chief executive is Sharon Little (pictured).
The GCA provides real benefits to its membership - specialist knowledge, help and advice, seminars, legal help lines and discounts on suppliers and services.
The GCA represents the industry and campaigns proactively on its behalf. The more members, the stronger the voice - as our membership grows our collective voice for lobbying and representation to government becomes even more effective.